Maru, creator of BÖGUI

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My Story

Marianela Vitale

This is me, with my faults and my virtues. This is the face behind the mannequins and tools you see on this page. Designer, wife of Matias, mother of 3 girls Lola, Catalina and Carmela alias (Bogui) for her is the name of this enterprise.

Storyline

1983

I was born in the city of Pergamino, under the sign of Aquarius, it could not be otherwise.

2000/2005

I studied Fashion Design at CAEM, also Fashion Production at Espacio Buenos Aires. Work for renowned producers in the best catwalks of Capital Federal.

2006/2017

During these years I worked for several brands as Product Manager, Modeler, Designer and tired of the mistreatment, lack of payment and so on….. The idea of returning to my first love, Haute Couture, was born.

2018

I specialize in Haute Couture and I see the lack of mannequins and tools to work more neatly. The idea of Bögui was born, the first sketches, the idea of the name, material tests, suppliers were started here.

2019

This is how the first batch of mannequins came out, the feet were made of cast aluminum, more rustic. The first tools also began to be made.

2020/2021

Pandemic in between exploded Bögui, many sales, I was a little complicated with the deliveries, I am alone for everything, but little by little was accommodated. Also on the positive side, the Bögui with legs was born.

2022

This year due to health issues I was forced to rest more than usual and to be very little present, now with the corresponding help and the love of my family I am back in the ring.

TODAY

I am extremely happy with everything I have achieved, day by day I set goals to achieve. Today’s goal is to have permanent stock and no waiting list for deliveries. Another is to have imported material so that all designers can work in an exceptional way.

My customers with their BÖGUI

Marisa Campanella

Buenos Aires

Veronica Monti

Venado Tuerto

Santiago Artemis

Buenos Aires

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